Making Vision Stick | PART 4: Repeat It Regularly


MAKING VISION STICK Session #4 Repeat it regularly Casting your vision one time
is not enough to make it stick. In fact, twice isn’t enough either. Visions need to be repeated regularly
if they are going to stick. To make it stick, you have to
find ways to build vision casting into the rhythm of your organization. Maybe your rhythm is based on
the beginning of your fiscal year or a big event that happens
around the holiday season. Or perhaps events that
happen between spring and summer. The key is to discover the rhythm
of your organization and then leverage that rhythm
for vision casting. This is really not difficult to do,
but it’s one of those things that will not happen without some
intentionality on your part as a leader. 2 industries that do a booming business
in January: health clubs and churches. It doesn’t really matter
what I preach on in January. The church is going to be full
just because it’s January, however on Spring Break Week, no matter what I preach,
families are at the beach. One of the best times for me to cast
vision is January but here’s my challenge. As I see January approaching,
I start thinking: “I have to create a vision casting message
and I have already said this 100 times. “Surely, they know all of this by now.
They’ll just to roll their eyes and think: “‘Here comes that vision talk again.'” My assumption is that since the vision
is still fresh on my mind, certainly our congregation
doesn’t need another reminder, but I have learned that
that is just not the case. I sit down and develop a new angle
on our existing vision. Why?
Because vision doesn’t stick. Casting vision this January
doesn’t guarantee anything about our congregation’s commitment
to our vision the following January. That is why I repeat it
over and over again. In your organization,
there may not be a context for giving a regular, public presentation
to your team or your staff so you’re going to have to be creative. A few years ago, I tried something new
to communicate vision to our congregation. I sat down and
wrote out exactly what I wanted to say and then I read it and recorded it onto
a CD. The talk was about 12 minutes long. We made thousands of copies
of the CD and, since CD duplication
is so inexpensive, the cost ended up being comparable
to mailing a letter. We gave a copy to every family
as they left one of our services. I asked them to listen to it in their cars
on their way home from church. We handed out CDs for 3 weeks just to
make sure that everybody received a copy. People loved it and,
not only did they love it, more importantly, they heard the
message I wanted to convey along with the layers of emotion
that I wanted to express. Your challenge as a leader is to discover
the best way to repeat the vision, based on both the rhythm
of your organization and the channels of communication
that are available to you. When are people most attentive in your
organization? When is everybody present? When, in the rhythm
of organizational life, do people in your organization
need a reminder? Are you making good use of: company
newsletters,websites, and social media? Maybe an audio letter would work for you
or perhaps a short video. Every organization is different even though the people in every
organization are pretty much the same. We all need to be reminded
why we are doing what we are doing. We need to be reminded what is at stake. We need to be reminded of our vision and we need that reminder
more often than most leaders think. Subtitles by the Amara.org community